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Jinwoo Choi and Yeonjoo Koo both studied BA Fashion Design Menswear at Central Saint Martins (CSM); Jinwoo graduated in 2008, and Yeonjoo in 2009. The couple went on to launch their brand, JKOO in 2010. Now based in Seoul, South Korea JKOO is known for blending Korea's renowned street style with traditional Savile Row tailoring and delicate fabrics, and the result is a brand with a sophisticated take on masculine-feminine duality.