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Rito is directed by a textile designer, Ms.Miyako Shimakawa who has long been creating textiles for many luxury brands. She presents its first collection from 2016AW using textiles reflecting the latest trends showing her broad production experience from across the world. Her collection takes special care in creating textiles; from spinning yarn, weaving, to dyeing, leads to a concern for realistic proportion and a constructed silhouette. Her clothes combine masculinity and femininity and are constructed by the concept of ‘adding mode while exploring luxury from within’ and it accentuates allurement of the garments from the shape with careful attachments of the fresh approaches.