Boris Bidjan Saberi is a half German, half Persian menswear designer born on September 11, 1978 in Munich, Germany, to a Persian father and a German mother. These biographical factors play a fundamental role in Boris’s formation : they combine dual systems such as West/Middle East traditions and form/formless garments with the designer’s passion for numerology. 11 is in fact the symbolic trademark of the brand and the name of Saberi’s additional line. The designer matures a peculiar clothing language through the celebration of his innate heritage between European and Middle-Eastern culture. It is therefore the burst of an instinctive primitiveness in which raw materials and accurate tailoring fuse together.