Oude Waag
"OUDE" FOR OLD, "WAAG" FOR WEIGHT, NAMED FROM THE WEIGH HOUSE IN AMSTERDAM AT 17TH CENTURY WHERE SET STANDARDS OF VALUE FOR GOODS.
FOUNDED IN 2017, SHANGHAI-BASED OUDE WAAG IS QUICKLY EARNING A REPUTATION AS A RISING FORCE IN CHINESE LUXURY. FOUNDED BY DESIGNER JINGWEI YIN DESCRIBES THE BRAND AS "LIKE KEEPING A DIARY" - AN EVOLVING RECORD OF HUMAN EXPERIENCE, PUNCTUATED BY SMALL, ABSTRACT MOMENTS OF EMOTION AND INTIMACY.
FOUNDED IN 2017, SHANGHAI-BASED OUDE WAAG IS QUICKLY EARNING A REPUTATION AS A RISING FORCE IN CHINESE LUXURY. FOUNDED BY DESIGNER JINGWEI YIN DESCRIBES THE BRAND AS "LIKE KEEPING A DIARY" - AN EVOLVING RECORD OF HUMAN EXPERIENCE, PUNCTUATED BY SMALL, ABSTRACT MOMENTS OF EMOTION AND INTIMACY.
