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Launched in early 2020,Rbow is a rising Korean body care brand that aims to bridge the gap between beauty and art. The label’s offerings range from hand and body creams, to lip balms and perfumes.
Sohyung Kim, the brain behind the label, utilizes her previous experience as the former director atGana Artgallery. “There are tons of cosmetics brands in the world but there was nothing inspired or connected with art,” the founder explains. She additionally shares in a press release that Rbow aims to provide consumers with unexpected pleasure, just like a rainbow would.